The Heroes in Health (HIHA) Awards is a Public-Private Partnership project instituted in 2019 by the Ministry of Health with the support of Xtraordinary Media. HIHA is a rewards initiative instituted to recognize outstanding individuals, entities, organizations, services, products, and programs. This is a public choice award, where members of the public will nominate and vote their heroes. The strategic objective is that by shining light on their outstanding contributions; individual, community, nonprofit, public and private players in the health sector will be rallied to innovate, serve the public better and to embrace global trends in the delivery of efficient healthcare to Uganda’s citizens.